Case Studies and more
Here’s a selection of projects across agency work and B2B SaaS—ranging from brand/website execution to product foundations like modular creation tooling and platform features.
Outcomes
Product outcomes I’m proud of
I focus on outcomes, not just output—measurable improvements in adoption, workflow efficiency, and commercial impact across complex B2B SaaS products.
Increased adoption
Drove sustained adoption of a new editor experience, contributing to a 20% increase in active usage of Toolbox Editor over 18 months.
Sales & retention
Partnered with sales and CS to position new capabilities, helping win/retain several strategic enterprise accounts in key markets.
Faster workflows
Implemented AI enabled Creation Assistant refining complex page creation flows, cutting time to publish from 40 to 5 minutes for enterprise users.
Delivery speed:
Standardized patterns and components, reducing design and implementation time for new editor features by ~25% across multiple teams.
Customers
Trusted by many brands.
I collaborate closely with enterprise customers, C-level stakeholders, and internal teams across sales, customer success, QA, and engineering. Through clear, open communication at eye level, I help align product decisions with the business goals of both my company and our customers—driving outcomes that are scalable, reliable, and valuable.
