ASSCON — Website Relaunch
(07)
Overview
I led and contributed to ASSCON’s website relaunch and product portfolio redesign—modernizing the brand presence while translating complex technical processes into clear, accessible visuals.
Year
2020
For
ASSCON
Project overview
At ediundsepp, I led and contributed to the digital transformation of ASSCON’s brand presence. The scope combined a full website relaunch with a refreshed product portfolio.
The objective was twofold: modernize the brand experience and communicate the technical uniqueness of ASSCON’s machines with clarity—so expertise and innovation are visible even to non-experts.
Key requirements:
• Modernize the website to better reflect ASSCON’s innovation.
• Strengthen the link between brand identity and field expertise.
• Redesign the product portfolio to clearly show the machine range.
• Explain technically complex processes using accessible graphics and visuals.
Design elements:
• Clean, modern corporate design aligned with ASSCON’s brand.
• Strong visual compositions to make expertise understandable at a glance.
• Explanatory graphics in the product portfolio to break down technical processes.
• Cohesive color/typography system across digital and print materials.
Execution highlights:
• Delivered a responsive website relaunch with a modernized visual system across devices.
• Strengthened the story by connecting long-standing expertise to visible innovation cues.
• Produced a refreshed product portfolio (incl. detailed brochures) using explanatory graphics to simplify complex soldering processes.
• Worked to keep communication user-friendly without losing technical precision.
What I learned:
• Clarity is a competitive advantage: even highly technical products become approachable with the right visuals.
• A relaunch isn’t “just design”—it’s aligning the brand more tightly to what the company actually does.
• Simplifying without dumbing down requires close collaboration with engineers and subject matter experts.
My role:
As part of the ediundsepp team, I actively shaped both the website relaunch and product portfolio redesign. I contributed to visual direction, layout development, and explanatory graphics that made technical content accessible, and supported stakeholder alignment to ensure the final output balanced innovation messaging with technical accuracy.