My professional journey
I’ve grown from hands-on design into product management and design leadership—across agency environments and B2B SaaS. Here’s the path, with the skills I built at each step.
Career
Career
2017 - 2020
Media Designer Digital & Print Apprenticeship
During my apprenticeship as a media designer, I built a strong foundation in visual communication, layout, typography, and digital design fundamentals. I worked across print and digital formats and learned how to translate abstract ideas into clear, structured visuals under real deadlines and client expectations. This phase shaped how I think about clarity and consistency, skills that later became essential for product UX and system-based design, where decisions need to be both aesthetic and functional.
2017 - 2020
Media Designer Digital & Print Apprenticeship
During my apprenticeship as a media designer, I built a strong foundation in visual communication, layout, typography, and digital design fundamentals. I worked across print and digital formats and learned how to translate abstract ideas into clear, structured visuals under real deadlines and client expectations. This phase shaped how I think about clarity and consistency, skills that later became essential for product UX and system-based design, where decisions need to be both aesthetic and functional.
2018 - 2020
Creation internship @RaySono
As an intern at Ray Sono, I worked primarily on digital projects for McDonald’s, contributing to large-scale web initiatives within a highly structured, brand-governed environment. I supported the creation of layouts, components, and interactive prototypes aligned with strict corporate design guidelines and collaborated with designers, developers, and stakeholders through multi-step review cycles. This experience sharpened my ability to design within constraints, handle complex feedback loops, and deliver consistent work in high-visibility contexts.
2018 - 2020
Creation internship @RaySono
As an intern at Ray Sono, I worked primarily on digital projects for McDonald’s, contributing to large-scale web initiatives within a highly structured, brand-governed environment. I supported the creation of layouts, components, and interactive prototypes aligned with strict corporate design guidelines and collaborated with designers, developers, and stakeholders through multi-step review cycles. This experience sharpened my ability to design within constraints, handle complex feedback loops, and deliver consistent work in high-visibility contexts.
2020 - 2021
Junior Designer @ediunsepp
At ediundsepp, I worked as a junior designer in close collaboration with architects, creatives, and strategists, translating complex architectural concepts into clear visual stories across digital and presentation formats. The interdisciplinary setup pushed me to communicate design decisions precisely to non-design stakeholders and iterate efficiently while maintaining quality. This role strengthened my structured thinking, collaboration skills, and my focus on clarity, principles that later carried over directly into product work.
2020 - 2021
Junior Designer @ediunsepp
At ediundsepp, I worked as a junior designer in close collaboration with architects, creatives, and strategists, translating complex architectural concepts into clear visual stories across digital and presentation formats. The interdisciplinary setup pushed me to communicate design decisions precisely to non-design stakeholders and iterate efficiently while maintaining quality. This role strengthened my structured thinking, collaboration skills, and my focus on clarity, principles that later carried over directly into product work.
2021 - 2022
UI / UX Designer @innosabi
As a UI/UX Designer at innosabi, I focused on improving usability, workflows, and accessibility within a complex B2B SaaS platform, covering user research, wireframing, interaction design, and scalable UI patterns. I collaborated closely with product managers, developers, and stakeholders to ensure solutions were user-centered and technically feasible, with a strong emphasis on consistency and long-term scalability through design systems. This role deepened my product thinking and set the foundation for moving from design execution into product ownership.
2021 - 2022
UI / UX Designer @innosabi
As a UI/UX Designer at innosabi, I focused on improving usability, workflows, and accessibility within a complex B2B SaaS platform, covering user research, wireframing, interaction design, and scalable UI patterns. I collaborated closely with product managers, developers, and stakeholders to ensure solutions were user-centered and technically feasible, with a strong emphasis on consistency and long-term scalability through design systems. This role deepened my product thinking and set the foundation for moving from design execution into product ownership.
2022 - 2024
Product Manager & UI/UX Designer @innosabi
As a Product Manager at innosabi, I owned the complete product suite of three interconnected products, driving product discovery and delivery in a B2B SaaS environment. I aligned user needs, business goals, and technical constraints while shaping roadmaps, MVP scope, and prioritization across the suite. I worked cross-functionally with design, engineering, and stakeholders to guide features from concept to implementation and iteration, keeping decisions grounded in user value and feasibility. My UI/UX background helped bridge disciplines and improve clarity and speed in collaboration across teams.
2022 - 2024
Product Manager & UI/UX Designer @innosabi
As a Product Manager at innosabi, I owned the complete product suite of three interconnected products, driving product discovery and delivery in a B2B SaaS environment. I aligned user needs, business goals, and technical constraints while shaping roadmaps, MVP scope, and prioritization across the suite. I worked cross-functionally with design, engineering, and stakeholders to guide features from concept to implementation and iteration, keeping decisions grounded in user value and feasibility. My UI/UX background helped bridge disciplines and improve clarity and speed in collaboration across teams.
2024 - Now
Product Manager & Head of Design @innosabi
In my current role, I combine responsibility for product design strategy with active product management, leading design direction while driving feature development in an agile environment. As Head of Design, I provide functional leadership for a 3-person design team, including design direction, critique, design system quality, cross-functional alignment, and hiring input. I have also been actively involved in hiring, contributing to the recruitment of 4 designers and 3 frontend developers. Beyond day-to-day feature delivery, I co-shape product strategy, align cross-team priorities, and ensure that design and product decisions support commercial goals such as expansion, retention, and successful enterprise rollouts. I collaborate daily within a cross-functional setup of 3 Product Managers, 3 designers, and 11 developers, providing direction and guidance to the design team while aligning roadmap priorities, interaction quality, and stakeholder expectations to keep everyone focused on shipping usable, scalable outcomes. I also build the structures that improve consistency across the platform. This role lets me operate at both strategic and operational levels, shaping how the organization builds, delivers, and evolves complex B2B SaaS products.
2024 - Now
Product Manager & Head of Design @innosabi
In my current role, I combine responsibility for product design strategy with active product management, leading design direction while driving feature development in an agile environment. As Head of Design, I provide functional leadership for a 3-person design team, including design direction, critique, design system quality, cross-functional alignment, and hiring input. I have also been actively involved in hiring, contributing to the recruitment of 4 designers and 3 frontend developers. Beyond day-to-day feature delivery, I co-shape product strategy, align cross-team priorities, and ensure that design and product decisions support commercial goals such as expansion, retention, and successful enterprise rollouts. I collaborate daily within a cross-functional setup of 3 Product Managers, 3 designers, and 11 developers, providing direction and guidance to the design team while aligning roadmap priorities, interaction quality, and stakeholder expectations to keep everyone focused on shipping usable, scalable outcomes. I also build the structures that improve consistency across the platform. This role lets me operate at both strategic and operational levels, shaping how the organization builds, delivers, and evolves complex B2B SaaS products.
Always
Continuous Self Development
I invest continuously in learning—product practices, design systems, and AI tooling. I take targeted online courses and build small projects to stay current with market shifts and tool updates. My certificates are available on LinkedIn.
Always
Continuous Self Development
I invest continuously in learning—product practices, design systems, and AI tooling. I take targeted online courses and build small projects to stay current with market shifts and tool updates. My certificates are available on LinkedIn.
Customers
Trusted by many brands.
I collaborate closely with enterprise customers, C-level stakeholders, and internal teams across sales, customer success, QA, and engineering. Through clear, open communication at eye level, I help align product decisions with the business goals of both my company and our customers—driving outcomes that are scalable, reliable, and valuable.
