Overhaul of Sales Page

Disclaimer: This work is confidential and should be treated accordingly.

Project Objective:

In collaboration with Adobe, our team worked on a design overhaul of the Acrobat sales landing page within Adobe XD. The goal was to modernize the visual style, improve usability, and make it easier for users to compare different license options — all while aligning with Adobe’s evolving corporate identity. This redesign served as a prototype for the broader adobe.com relaunch, helping ensure brand consistency across Adobe’s entire digital ecosystem.

Initial Requirements:

From the outset, Adobe’s main requirements were:

• Develop a modern, clear layout that reflects Adobe’s updated brand vision.

• Optimize the user experience to support clearer decision-making for customers comparing Acrobat license types.

• Produce a polished, high-fidelity prototype in Adobe XD to validate the approach for the upcoming global website relaunch.

• Align the redesign with evolving corporate style guides — adapting to updates made during the project timeline.

Design Elements:

• Restructured layout and page flow for easier navigation and comparison of product tiers.

• New graphics, refined typography, and an updated color scheme for a fresh, modern look.

• Flexible, scalable design patterns to feed into Adobe’s evolving sales page design system.

• A high-fidelity interactive prototype built in Adobe XD for stakeholder validation.

Process Highlights:

• Close collaboration with Adobe’s internal team to define visual direction and interpret new CI specifications as they evolved.

• Extensive research and moodboarding to set a strong creative foundation.

• Iterative design process — moving from low-fidelity wireframes to polished mockups and clickable prototypes — with multiple feedback loops to align with stakeholder expectations and brand updates.

• Contributed directly to the development of a more unified design approach for Adobe’s sales pages across adobe.com.

Lessons Learned:

Working on this redesign taught me key lessons that shaped how I approach future brand projects:

• High-profile global brands evolve fast: Adobe updated its corporate style guide during the project, which meant staying flexible and proactive to align visual details and interactions in real-time.

• Design is negotiation: Feedback loops with stakeholders required balancing creative ideas with practical requirements and shifting brand guidelines.

• First big exposure, big impact: As one of my first professional design projects, it was an invaluable experience to contribute so closely to a brand I admire — setting a high standard for collaboration, presentation, and stakeholder management.

My Role:

I started by supporting the design lead but soon took full ownership of the project’s day-to-day design execution. I handled research, moodboards, visual exploration, wireframes, mockups, and developed the final interactive prototype in Adobe XD. I also supported my mentor in stakeholder presentations, answering detailed questions about the design logic and interaction flows. Even though the final version is no longer live, the project helped shape Adobe’s digital presence and strengthened my ability to deliver polished, strategic design work for complex, evolving brands.