Creating more tracktion
(08)
Overview
A comprehensive website relaunch and a redesigned product portfolio for ASSCON Vapor Phase Technology, giving the brand a modern look while making complex technical processes understandable and accessible.
Year
2020
For
ASSCON
Project overview
During my time at the design agency ediundsepp, I led and contributed to the digital transformation of ASSCON’s brand presence. The project combined a full website relaunch with a refreshed product portfolio, aiming to highlight the company’s technological expertise and innovative strength. Our objective was to create a coherent, modernized brand experience that reflects ASSCON’s long-standing know-how, while clearly communicating the technical uniqueness of their machines.
Initial requirements:
Giving the website a modernized, appealing look to better represent ASSCON’s innovative capabilities.
Strengthening the connection between the company brand and its field of expertise.
Redesigning the product portfolio to clearly showcase the broad range of machines.
Simplifying the communication of technically complex processes through accessible graphics and visuals.
Design elements:
Clean and modern corporate design aligned with ASSCON’s brand identity.
Visually appealing compositions to present technological know-how in an understandable way.
Graphics and explanatory visuals in the product portfolio to break down complex technical processes.
Consistent use of brand colors and typography to create a cohesive experience across digital and print.
Process highlights:
Developed a newly relaunched website with a clear, modernized look and responsive layouts across devices.
Strengthened storytelling by visually connecting ASSCON’s long-standing expertise with its technological innovation.
Created a refreshed product portfolio, including detailed brochures with explanatory graphics that simplify complex soldering processes.
Ensured the relaunch communicated product strengths in a compelling and user-friendly manner.
Lessons learned:
Working on ASSCON’s relaunch reinforced several key insights:
Clarity matters: Even highly technical products can be made approachable with the right design and explanatory visuals.
Brand linkage: Modernizing a digital presence is not just about visuals — it’s about connecting brand identity more strongly with the company’s field of expertise.
Balance of detail and simplicity: Simplifying complex processes without losing technical accuracy requires close collaboration with engineers and subject matter experts.
My role:
As part of the design team at ediundsepp, I actively shaped both the website relaunch and the redesign of ASSCON’s product portfolio. I contributed to defining the visual direction, developing layouts, and creating explanatory graphics that made technical content more accessible. Additionally, I supported stakeholder alignment and ensured the final deliverables captured both the innovative spirit and the technical precision of ASSCON’s brand.