Brand design and webpage

(05)

Overview

A clean and modern branding concept for Rnatics, featuring a minimalist logo, calming color palette, and an intuitive website design that embodies the startup’s innovative and professional identity.

Year

2021

For

rnatics

Project overview

A clean and modern branding concept for Rnatics, featuring a minimalist logo, calming color palette, and an intuitive website design that embodies the startup’s innovative and professional identity.Rnatics, a startup, tasked me with developing a complete branding concept that included logos, color schemes, branding materials, and a website. After conducting a thorough analysis of their objectives, I chose to create a modern, minimalistic design that would reflect both professionalism and innovation, aligning with the company’s values and vision.

Design elements:

A minimalist and contemporary logo that communicates Rnatics' core values

  • A subtle color palette of purple and white to convey calmness, professionalism, and innovation

  • Clean lines, ample negative space, and intuitive navigation for a modern, user-friendly website

  • A visual identity that resonates with the company’s dynamism and forward-thinking approach

Process highlights:

Conducted an in-depth analysis to ensure the branding met Rnatics’ goals and ethos

  • Developed a logo that symbolizes the startup’s core message in a simple, meaningful way

  • Created a visually engaging website that balances minimalism with functionality, enhancing the user experience

  • Designed the website’s navigation to be intuitive and straightforward, ensuring easy accessibility


The final product encapsulates Rnatics' identity and sets the stage for a memorable digital presence that effectively communicates their message.

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