My three-year education as a media designer provided a strong foundation in digital and print design, equipping me with the technical and creative skills needed to craft impactful visuals across different media. Through hands-on projects, I developed a keen eye for detail, an understanding of typography, layout, and branding, and the ability to translate ideas into compelling designs. This experience laid the groundwork for my transition into UI/UX and product design, allowing me to combine creativity with usability and functionality in digital experiences.

During my internship at Raysono, I worked primarily with McDonald's, where I gained valuable hands-on experience in designing digital products for a globally recognized brand. This role deepened my understanding of how digital experiences must align with a brand’s identity, values, and target audience. I contributed to the development of user-focused solutions that maintained consistency across various touchpoints while meeting both business and user expectations. This experience also gave me insight into large-scale digital design processes and the importance of precision in brand execution.

After completing my education, I joined ediundsepp, where I had the opportunity to work closely with architects from langhuggerrampp. This role merged my passion for architecture, interior design, and digital media, allowing me to create compelling visuals that effectively communicated architectural concepts. Through collaboration with creative professionals, I refined my ability to translate complex ideas into clear, engaging, and aesthetically refined designs. This experience broadened my design perspective and strengthened my skills in visual storytelling and structured design thinking.

As a UI/UX Designer at innosabi, I played a key role in shaping the product’s success in the short, mid, and long term. Focusing on a single platform allowed me to deeply analyze user behavior, refine interactions, and enhance usability to create a more intuitive experience. Working closely with developers and stakeholders, I ensured that design decisions were both user-driven and technically feasible. My role extended beyond interface design—I helped shape workflows, improve accessibility, and create a cohesive design system that supported future scalability.

Taking on the role of Product Manager at innosabi has been both an exciting challenge and a rewarding opportunity. I collaborate closely with cross-functional teams to drive product innovation, balancing strategic vision, user needs, and technical feasibility. My focus is on delivering seamless, user-centric experiences that create real value while aligning with business objectives. In an agile environment, I bridge the gap between design, development, and stakeholders to craft solutions that are intuitive, scalable, and impactful.

As Head of Design and Product Manager at innosabi, I lead the product design strategy while driving development to align user experience with business goals and technical feasibility. I work closely with cross-functional teams in an agile setup to balance strategic vision with user needs. From shaping roadmaps to refining interaction patterns, I bridge design, development, and stakeholders. Most recently, I introduced a scalable product framework to improve usability across diverse customer environments and support long-term growth.